TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer Behavior: Building Marketing Strategy 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0070582343
U1  - 658.83420973 22
PY  - 2005///
CY  - Boston, New Delhi
PB  - Tata McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
N1  - Includes bibliographical references and indexes
ER  -