TY - BOOK AU - Zikmund,William G. TI - Business Research Methods SN - 9780324320626 U1 - 658.403072 22 PY - 2010/// CY - Mason, OH PB - South-Western Cengage Learning KW - Management KW - Research KW - Business N1 - Includes bibliographical references (p. 661-667) and index ER -