TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072935898 (alk. paper)
U1  - 658.8 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - BBA
N1  - Includes bibliographical references and indexes
ER  -