TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing Research: an Applied Orientation 
SN  - 8129702568
U1  - 658.83 22
PY  - 2004///
CY  - New Delhi
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references (p. 834-873) and index
ER  -