TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0070590222
U1  - 658.8 21
PY  - 2004///
CY  - Boston, Mass., New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -