TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic Marketing: a Global-managerial Approach
SN  - 0070486972
U1  - 658.8 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - A variety of multi-media instructional aids, including a Web site, are available to support the text; Includes bibliographical references (p. 754-810) and indexes
ER  -