TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran,M.G.
AU  - Jacob, Isaac
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9788131756898
U1  - 658.827/ K29s 
PY  - 2011///[2013]
CY  - New Delhi
PB  - Pearson
KW  - BBA
KW  - Brand management
KW  - Product management
KW  - Brand name product
N1  - Includes bibliographical reference and index
ER  -