TY  - BOOK
AU  - Hunt,Ben
TI  - Convert!: designing web sites to increase traffic and conversion 
SN  - 9780470616338 (pbk.)
U1  - 658.8/72 22
PY  - 2011///
CY  - Indianapolis, IN
PB  - Wiley
KW  - Web sites
KW  - Design
KW  - Electronic commerce
KW  - Internet marketing
KW  - Internet advertising
KW  - sears
KW  - Evaluation
KW  - Testing
N1  - Includes index; Part I.  Designing for traffic.  How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II.  Designing for conversion.  Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages
ER  -