TY  - BOOK
AU  - Zeithaml, Valarie A. 
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8 22
PY  - 2019///
CY  - India
PB  - McGraw
KW  - BBA
KW  - Service industries
KW  - Marketing.
KW  - Customer services
N1  - Includes bibliographical reference and index.
ER  -