TY - BOOK AU - Kotler,Philip AU - Kartajaya, Hermawan AU - Setiawan, Iwan TI - Marketing 4.0 : : Moving from traditional to Digital SN - 9788126566938 AV - HF5415 .K636 2014 U1 - 658.8 23 PY - 2017/// CY - New Delhi PB - Wiley KW - Marketing KW - BBA N1 - Includes bibliographical references and index ER -