TY  - BOOK
AU  - Kumar,Keval J.
TI  - Mass communication in India
SN  - 8172243731
AV  - P92.I7 K85 2000
U1  - 302.230954 22
PY  - 2021///
CY  - Mumbai
PB  - Jaico Pub. House
KW  - Mass media
KW  - India
N1  - Includes bibliographical references; section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet --
section 7. Mass media, intellectual property rights and the public domain
ER  -