TY  - BOOK
AU  - Bradley, Frank
TI  - Strategic Marketing: in the Customer Driven Organization 
SN  - 0470849851
U1  - 658.8 23
PY  - 2003///
CY  - West Sussex
PB  - John Wiley and Sons
KW  - Business and Economics Distribution
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -