TY  - GEN
AU  - McQuail,Denis
TI  - Mcquail's mass communication theory
SN  - 9781849202916
U1  - 302.23 22
PY  - 2010///
CY  - Thousand Oaks, California
PB  - SAGE
KW  - JMC
KW  - Communication
KW  - Mass media
KW  - Social interaction
N1  - Includes indexes and bibliographical references (p. 742 - 812)
UR  - https://nibmehub.com/opac-service/pdf/read/McQuail's%20Mass%20communication%20theory.pdf
ER  -