01588nam a2200253 4500 BD-DhGUBL 20260121144002.0 260121s2011 enka b 001 0 eng 9781405184182 9781444340525 BD-DhGUBL BD-DhGUBL BD-DhGUBL 22 302.23 The handbook of media audiences / edited by Virginia Nightingale. Oxford : Wiley-Blackwell, c 2011. xiii, 540 p. : ill. ; Includes bibliographical references and index. "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher. Mass media Audiences. Mass media and culture. Mass media Audiences Handbooks, manuals, etc. Nightingale, Virginia. Editor https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781444340525?download=true Click here to download ddc EBK 5709 5709