The Nightingale, Virginia. Editor text bibliography enk Oxford Wiley-Blackwell c 2011 2011 monographic eng

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xiii, 540 p. : ill. ; "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher. edited by Virginia Nightingale. Includes bibliographical references and index. Mass media Audiences Mass media and culture Mass media Audiences Handbooks, manuals, etc 302.23 9781405184182 9781444340525 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781444340525?download=true https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781444340525?download=true BD-DhGUBL 260121 20260121144002.0