TY  - BOOK
AU  - Nightingale,Virginia
TI  - The handbook of media audiences
SN  - 9781405184182
U1  - 302.23 22
PY  - 2011///
CY  - Oxford
PB  - Wiley-Blackwell
KW  - Mass media
KW  - Audiences
KW  - Mass media and culture
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
N2  - "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781444340525?download=true
ER  -