TY  - GEN
AU  - Woodburn,Diana
AU  - McDonald,Malcolm
TI  - Key account management: the definitive guide 
U1  - 658.804 22
PY  - 2011///
CY  - London
PB  - Wiley
KW  - Selling
KW  - Key accounts
KW  - Marketing
N1  - Includes Index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207252?download=true
ER  -