TY  - GEN
AU  - McDonald,Malcolm
AU  - Frow,Pennie
AU  - Payne,Adrian
TI  - Marketing plans for services: a complete guide 
SN  - 9781119207306
U1  - 658.8 22
PY  - 2011///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Service industries
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true
ER  -