TY  - GEN
AU  - Bird,Andy
AU  - McEwan,Mhairi
TI  - The growth drivers: the definitive guide to building marketing capabilities 
SN  - 9781119961192
U1  - 658.802 22
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Johns Wiley and Sons
KW  - Market segmentation
KW  - Economic development
KW  - Investments
N1  - Includes bibliographical references and index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119208150?download=true
ER  -