TY  - GEN
AU  - Young,Laurie
TI  - The marketer's handbook: reassessing marketing techniques for modern business 
SN  - 9786613405098
U1  - 658.8 22
PY  - 2011///
CY  - Chichester, U.K
PB  - Wiley
KW  - Marketing
KW  - Industrial management
KW  - Llibres electrònics
KW  - thub
N1  - Includes bibliographical references(p. 469-477) and index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119206606?download=true
ER  -