TY  - GEN
AU  - Cheng,Hong
TI  - The handbook of international advertising research
SN  - 9781444332377
U1  - 659.1072 23
PY  - 2014///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons, 
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references and index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118378465?download=true
ER  -