TY  - BOOK
AU  - Pike,Andy
TI  - Origination: the geographies of brands and branding 
SN  - 9781118556382
U1  - 658.827 23
PY  - 2015///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons, Ltd
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Globalization
N1  - Includes bibliographical references and index
UR  - https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781118556313?download=true
ER  -