TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 0131018612
U1  - 658.8 21
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -