TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 0130411507
U1  - 658.827 22
PY  - 2003///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
ER  -