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| 001 | 15488022 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20240725114421.0 | ||
| 008 | 200107m20122010njua b 001 0 eng d | ||
| 020 | _a9780136079422 | ||
| 020 | _a0136079423 | ||
| 020 | _a9788131763292 | ||
| 040 |
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_222 _a659.1 _bC626i |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated Advertising, Promotion, and Marketing Communications / _cKenneth E. Clow, and Donald Baack. |
| 250 | _a4th ed. | ||
| 260 |
_aIndia : _bPearson, _cc 2012. |
||
| 300 |
_a478 p. : _bills. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication _vmarketing |
|
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aBaack, Donald _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1095 _d1095 |
||