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| 008 | 191112s2006 njua b 001 0 eng d | ||
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_222 _a658.8 _bZ48s |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices Marketing : _bIntegrating Customer Focus Across the Firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc 2006. |
||
| 300 |
_axxii, 708 p. : _bills. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 700 | 1 |
_aBitner, Mary Jo. _eJoint author |
|
| 700 | 1 |
_aGremler, Dwayne D. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c115 _d115 |
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