| 000 | 00759nam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | BD-DhGUBL | ||
| 005 | 20240902110933.0 | ||
| 008 | 180104s1996 ii ||||| |||| 00| 0 eng d | ||
| 020 | _a8178087359 | ||
| 020 | _a9788178087351 | ||
| 040 |
_aBD-DhGUBL _bBD-DhGUBL _cBD-DhGUBL _dBD-DhGUBL |
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| 082 |
_223 _a659.1 _bB3212a |
||
| 100 | _aBatra, Rajeev | ||
| 245 |
_aAdvertising Management / _cRajeev Batra, John G. Myers, and David A. Aaker. |
||
| 250 | _a5th ed. | ||
| 260 |
_aIndia : _bPearson, _cc 1996. |
||
| 300 |
_axviii, 754 p. : _bills. ; _c24 cm. |
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| 504 | _aIncludes bibliographical reference and index | ||
| 650 | _aAdvertising management | ||
| 700 |
_aMyers, John G. _eJoint author |
||
| 700 |
_aAaker, David A. _eJoint author |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1186 _d1186 |
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