000 00672nam a2200217 a 4500
001 3592
003 BD-DhGUBL
005 20240905123312.0
008 180322s2008 ii ||||| |||| 00| 0 eng d
020 _a9788131719770
040 _aBD-DhGUBL
_bBD-DhGUBL
_cBD-DhGUBL
_dBD-DhGUBL
082 _223
_a658.827
_bK281s
100 _aKeller, Kevin Lame
245 _aStrategic Brand Management :
_bBuilding, Measuring, and Managing Brand Equity /
_cKevin Lame Keller.
250 _a3rd ed.
260 _aNew Delhi :
_bPearson,
_cc 2008
300 _a714 p. :
_bills. ;
_c22 cm.
504 _aIncludes bibliographical reference and index
650 _aManagement
942 _2ddc
_cBK
999 _c1226
_d1226