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| 003 | BD-DhGUBL | ||
| 005 | 20240909113110.0 | ||
| 008 | 180105s20112010mau b 001 0 eng d | ||
| 020 | _a9780070682160 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhGUBL |
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| 082 | 0 | 0 |
_223 _a658.83420973 _bH3141c |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer Behavior : _bBuilding Marketing Strategy / _cDel I. Hawkins, David L. Mothersbaugh, and Amit Mookerjee. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc 2010. |
||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education, _cc 2011. |
||
| 300 |
_axxix, 866 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States |
| 700 | 1 |
_aMothersbaugh, David L. _eJoint author |
|
| 700 | 1 |
_aMookerjee, Amit _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1265 _d1265 |
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