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| 008 | 200317s2012 njua b 001 0 eng d | ||
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_222 _a658.8 _bK8487m |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing Management : _ba South Asian Perspective / _cPhilip Kotler, and Kevin Lane Keller. |
| 250 | _a14th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc 2012. |
||
| 300 |
_axxii, 596, [127] p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aKeller, Kevin Lane _eJoint author |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c1318 _d1318 |
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