000 01036nam a2200301 a 4500
001 1322
003 BD-DhGUBL
005 20240917101729.0
008 220510s2012 nyua b 001 0 eng d
020 _a9781259026850
020 _a9780073404868
020 _a0073404861
035 _a(OCoLC)ocn664665731
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dCDX
_dUPM
_dDLC
_dBD-DhGUBL
082 0 0 _223
_a659.1
_bB4106a
100 1 _aBelch, George E.
_q(George Edward),
245 1 0 _aAdvertising and Promotion :
_ban Integrated Marketing Communications Perspective /
_cGeorge E. Belch, Michael A. Belch, and Keyoor Purani.
250 _a9th ed.
260 _aNew Delhi ;
_aNew York :
_bMcGraw Hill Education,
_cc 2013.
300 _axlii, 1016 p. :
_bills. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
650 0 _aSales promotion
650 0 _aCommunication marketing
700 1 _aBelch, Michael A.
_eJoint author
700 1 _aPurani, Keyoor
_eJoint author
942 _2ddc
_cBK
999 _c1333
_d1333