| 000 | 00731nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 4716 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20241001110900.0 | ||
| 008 | 180321s1993 nyu b 001 0 eng d | ||
| 020 | _a0137310196 | ||
| 040 |
_aDLC _cBD-DhGUBL _dBD-DhGUBL |
||
| 082 | 0 | 0 |
_223 _a658.82 _bG7472p |
| 100 | 1 | _aGovoni, Norman A. P. | |
| 245 | 1 | 0 |
_aPromotional Management / _cNorman Govoni, Robert Eng, and Morton Galper. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc 1993. |
||
| 300 |
_axiii, 578 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aSales promotion | |
| 700 | 1 |
_aEng, Robert J. _eJoint author |
|
| 700 | 1 |
_aGalper, Morton _eJoint author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1510 _d1510 |
||