000 00630nam a2200217 a 4500
001 1971
003 BD-DhGUBL
005 20241024101658.0
008 180112s2000 ohua b 001 0 eng d
020 _a0324014805
040 _aDLC
_cDLC
_dDLC
_dBD-DhGUBL
082 0 0 _223
_a658.802
_bJ1992m
100 1 _aJain, Subhash C.
245 1 0 _aMarketing Planning & Strategy /
_cSubhash C. Jain.
250 _a6th ed.
260 _aOhio :
_bSouth-Western College,
_c2000.
300 _axviii, 925 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement
942 _2ddc
_cBK
999 _c1702
_d1702