000 00735nam a2200241 a 4500
001 1683
003 BD-DhGUBL
005 20241029095718.0
008 140711s2003 ii ||||| |||| 001 0 eng d
020 _a8129700638
040 _aBD-DhGUBL
_cBD-DhGUBL
_dBD-DhGUBL
082 _223
_a659.1
_bW4621a
100 _aWells, William
245 _aAdvertising :
_bPrinciples & Practices /
_cWilliam Wells, John Burnett, and Sandra Moriarty
250 _a6th ed.
260 _aNew Delhi :
_bPearson Education,
_c2003.
300 _axxxii, 599 p. :
_bill. ;
_c23 cm.
504 _aIncludes Index and glossary.
650 _aAdvertising
700 _aBurnett, John
_eJoint author
700 _aMoriarty, Sandra
_eJoint author
942 _2ddc
_cBK
999 _c1762
_d1762