| 000 | 00876nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15104730 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20230519162918.0 | ||
| 008 | 200110s2009 mauab b 001 0 eng d | ||
| 020 | _a0071263357 | ||
| 020 | _a9780073381008 | ||
| 020 | _a0073381004 | ||
| 020 | _a9780071263351 | ||
| 040 |
_aDLC _cDLC _dBD-DhGUBL _cBD-DhGUBL |
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| 082 | 0 | 0 |
_222 _a658.802 _bC898s |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic Marketing / _cDavid W. Cravens and Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc 2009. |
||
| 300 |
_axv, 784 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aPiercy, Nigel F. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c194 _d194 |
||