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100 | 1 | _aPerreault, William D. | |
245 | 1 | 0 |
_aBasic Marketing : _ba Global-Managerial Approach / _cWilliam D. Perreault, Jr., and E. Jerome McCarthy. |
250 | _a12th ed. | ||
260 |
_aBoston : _bIrwin, _c1996 |
||
300 |
_av, various pages : _bills. ; _c28 cm. |
||
440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
650 | 0 |
_aMarketing _xManagement |
|
700 | 1 |
_aMcCarthy, E. Jerome _eJoint author |
|
942 | 0 | 0 |
_2ddc _cBK |
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