000 00717nam a2200229 a 4500
001 13
003 BD-DhGUBL
005 20241118103006.0
008 150516m19961971mau b 001 0 eng d
020 _a0256139911
040 _aDLC
_cBD-DhGUBL
_dDLC
_dBD-DhGUBL
082 0 0 _223
_a658.8
_bP426g
100 1 _aPerreault, William D.
245 1 0 _aBasic Marketing :
_ba Global-Managerial Approach /
_cWilliam D. Perreault, Jr., and E. Jerome McCarthy.
250 _a12th ed.
260 _aBoston :
_bIrwin,
_c1996
300 _av, various pages :
_bills. ;
_c28 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
650 0 _aMarketing
_xManagement
700 1 _aMcCarthy, E. Jerome
_eJoint author
942 0 0 _2ddc
_cBK
999 _c2170
_d2170