| 000 | 00778nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 179 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20241125090823.0 | ||
| 008 | 180104s2009 maua 001 0 eng d | ||
| 020 | _a9780073381091 | ||
| 020 | _a0073381098 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhGUBL _cBD-DhGUBL |
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| 082 | 0 | 0 |
_223 _a659.1 _bB4106a |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, and Michael A. Belch. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc 1998. |
||
| 300 |
_axxii, 762 p. : _bill. ; _c29 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 700 | 1 |
_aBelch, Michael A. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c2242 _d2242 |
||