000 00811nam a2200265 a 4500
001 149
003 BD-DhGUBL
005 20241226135154.0
008 180112s1991 njua b 001 0 eng d
020 _a0135634792
035 _a(OCoLC)22208886
035 _a(OCoLC)ocm22208886
035 _a(CStRLIN)NYCG91-B77849
035 _a(NNC)1027859
040 _aDLC
_cDLC
_dDLC
_dBD-DhGUBL
082 0 0 _223
_a658.8
_bK8487m
100 1 _aKotler, Philip
245 1 0 _aMarketing Management :
_bAnalysis, Planning, Implementation, and Control /
_cPhilip Kotler.
250 _a7th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc 1991.
300 _axxvi, 756 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement
942 _2ddc
_cBK
999 _c2455
_d2455