| 000 | 00955nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 158363 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20180110201925.0 | ||
| 008 | 121211s2014 maua b 001 0 eng | ||
| 010 | _a 2012049569 | ||
| 020 | _a9789332518377 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhGUBL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2014 |
| 082 | 0 | 0 |
_a659.1 _223 _bC626a |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated Advertising, Promotion, and Marketing Communications / _cKenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. |
| 250 | _aSixth edition. | ||
| 260 |
_aIndia: _bDorling Kindersley (India) Pvt. Ltd,, _c2014. |
||
| 260 |
_aUSA: _bPearson Education Inc., _c2014. |
||
| 300 |
_a455 p. : _billustrations ; _c28 cm |
||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _xBBA | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 906 | _d1 | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2524 _d2524 |
||