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| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer Behavior : _bBuilding Marketing Strategy / _cDel I. Hawkins, Roger J. Best, and Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston ; _aNew Delhi : _bTata McGraw-Hill Irwin, _cc 2005. |
||
| 300 |
_axxvi, 790 p. : _bcol. ill. ; _c27 cm.+ _e1 CD ROM. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 700 | 1 |
_aBest, Roger J. _eJoint author |
|
| 700 | 1 |
_aConey, Kenneth A. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c259 _d259 |
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