| 000 | 00936nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 16165 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20191121020003.0 | ||
| 008 | 161257s2016 njua 001 0 eng | ||
| 010 | _a 2014023870 | ||
| 020 | _a9789332557185 | ||
| 020 | _a9780133856460 (student edition) | ||
| 040 |
_aDLC _beng _cBD-DhGUBL _erda _dDLC _dBD-DhAAL |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip. _919696 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller |
| 250 | _aFifteenth edition | ||
| 260 |
_aNew York; _bPearson; _cc2016. |
||
| 300 |
_axxvi, 692 pages,118 variously numbered pages : _bcolor illustrations ; _c29 cm. |
||
| 500 | _aIncludes Index | ||
| 526 | _aBBS | ||
| 650 | 0 |
_aMarketing _xManagement. _919697 |
|
| 650 | 0 | _xBBA | |
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _919698 |
|
| 942 |
_2ddc _cBK _074 |
||
| 999 |
_c2819 _d2819 |
||