| 000 | 00849nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 2458 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20180109114052.0 | ||
| 008 | 150314s2006 maua b 001 0 eng | ||
| 020 | _a0072935898 (alk. paper) | ||
| 040 | _cBD-DhGUBL | ||
| 082 | 0 | 0 |
_a658.8 _222 _bWIL |
| 100 | 1 |
_aPerreault, William D. _99546 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c21 cm. |
||
| 490 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _99547 |
|
| 650 | 0 | _xBBA | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _99548 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2905 _d2905 |
||