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| 008 | 180112t2004 ii 001 0 eng d | ||
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_222 _a658.83 _bM249m |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing Research : _ban Applied Orientation / _cNaresh K. Malhotra. |
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bPearson, _cc 2004. |
||
| 300 |
_avii, 713 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 834-873) and index. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c318 _d318 |
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