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| 001 | 12556934 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20230602123943.0 | ||
| 008 | 180105s2002 mauab b 001 0 eng d | ||
| 020 | _a0070486972 | ||
| 020 | _a0072409479 | ||
| 020 | _a0071121102 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhGUBL |
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| 082 | 0 | 0 |
_221 _a658.8 _bPEB 2002 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic Marketing : _ba Global-managerial Approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc 2002. |
||
| 300 |
_axxxii, 815 [28] p. : _bills. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aA variety of multi-media instructional aids, including a Web site, are available to support the text. | ||
| 504 | _aIncludes bibliographical references (p. 754-810) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c334 _d334 |
||