000 | 00884nam a22002777a 4500 | ||
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003 | BD-DhGUBL | ||
005 | 20190914020003.0 | ||
008 | 180309r20132011ii a|||| |||| 001 0 eng d | ||
020 | _a9788131756898 | ||
020 | _a9780131888593 | ||
040 |
_aBD-DhGUBL _bBD-DhGUBL _cBD-DhGUBL _dBD-DhGUBL |
||
082 | _a658.827/ K29s | ||
100 | _aKeller, Kevin Lane | ||
245 |
_aStrategic brand management: _bbuilding, measuring, and managing brand equity _c/ Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob |
||
250 | _a3rd ed. | ||
260 |
_aNew Delhi: _bPearson, _cc2011[2013] |
||
300 |
_axxiii,695p.: _billus.; _c28cm. |
||
504 | _aIncludes bibliographical reference and index. | ||
650 | _aBBA | ||
650 | _aBrand management | ||
650 | _aProduct management | ||
650 | _aBrand name product | ||
700 | _aParameswaran,M.G. | ||
700 | _aJacob, Isaac | ||
942 |
_2ddc _cBK _08 |
||
999 |
_c3357 _d3357 |