000 00884nam a22002777a 4500
003 BD-DhGUBL
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020 _a9788131756898
020 _a9780131888593
040 _aBD-DhGUBL
_bBD-DhGUBL
_cBD-DhGUBL
_dBD-DhGUBL
082 _a658.827/ K29s
100 _aKeller, Kevin Lane
245 _aStrategic brand management:
_bbuilding, measuring, and managing brand equity
_c/ Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob
250 _a3rd ed.
260 _aNew Delhi:
_bPearson,
_cc2011[2013]
300 _axxiii,695p.:
_billus.;
_c28cm.
504 _aIncludes bibliographical reference and index.
650 _aBBA
650 _aBrand management
650 _aProduct management
650 _aBrand name product
700 _aParameswaran,M.G.
700 _aJacob, Isaac
942 _2ddc
_cBK
_08
999 _c3357
_d3357