000 00877nam a2200277 a 4500
001 14575701
003 BD-DhGUBL
005 20230602144732.0
008 180105s2008 mauab b 001 0 eng d
020 _a0071259333
020 _a0073529850
020 _a9780073529851
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dBTCTA
_dDLC
_dBD-DhGUBL
082 0 0 _222
_a658.8
_bPEC 2008
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer Behavior and Marketing Strategy /
_cJ. Paul Peter, and Jerry C. Olson.
250 _a8th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc 2008.
300 _axix, 555 p. :
_bills. ;
_c27 cm.
504 _aIncludes bibliographical references (p. 499-528) and indexes.
650 0 _aConsumer behavior
650 0 _aMarketing
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
_eJoint author
942 0 0 _2ddc
_cBK
999 _c336
_d336