000			01473cam a22003374a 4500
003			BD-DhGUBL
005			20200507083001.0
008			100713s2011 inua 001 0 eng d
020			_a9780470616338 (pbk.)
020			_a0470616334 (pbk.)
020			_z9781118036921 (ebk.)
020			_z9781118036938 (ebk.)
020			_z9781118036945 (ebk.)
040			_aBD-DhGUBL _beng _cBD-DhGUBL _dDLC
082	0	4	_a658.8/72 _222
100	1		_aHunt, Ben _q(Ben R.)
245	1	0	_aConvert! : _bdesigning web sites to increase traffic and conversion / _cBen Hunt.
246	3	0	_aDesigning web sites to increase traffic and conversion
260			_aIndianapolis, IN : _bWiley, _cc c2011.
300			_axxiii, 288 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aPart I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
650		0	_aWeb sites _xDesign.
650		0	_aElectronic commerce.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		7	_aWeb sites _xDesign. _2sears
650		7	_aWeb sites _xEvaluation. _2sears
650		7	_aWeb sites _xTesting. _2sears
942			_2ddc _cBK
999			_c3907 _d3907