000 | 00866nam a2200289 a 4500 | ||
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003 | BD-DhGUBL | ||
005 | 20201021110109.0 | ||
008 | 201021s2019 njua b 001 0 eng | ||
010 | _a 2004065642 | ||
020 | _a9789353160777 | ||
020 | _a9353160782 | ||
040 |
_aDLC _cDLC _dBD-DhGUBL _cBD-DhGUBL |
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082 | 0 | 0 |
_a658.8 _222 _bSE491 |
245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml [et. al] |
250 | _a7th ed. | ||
260 |
_aIndia : _bMcGraw, _cc2019. |
||
300 |
_a582 p. : _billus. ; _c25 cm. |
||
504 | _aIncludes bibliographical reference and index. | ||
650 | 0 | _aBBA | |
650 | 0 |
_aService industries _xMarketing. |
|
650 | 0 | _aCustomer services. | |
650 | 0 | _aMarketing. | |
700 | _aZeithaml, Valarie A. | ||
942 | 0 | 0 |
_074 _2ddc _cBK |
999 |
_c4026 _d4026 |