000 00866nam a2200289 a 4500
003 BD-DhGUBL
005 20201021110109.0
008 201021s2019 njua b 001 0 eng
010 _a 2004065642
020 _a9789353160777
020 _a9353160782
040 _aDLC
_cDLC
_dBD-DhGUBL
_cBD-DhGUBL
082 0 0 _a658.8
_222
_bSE491
245 1 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml [et. al]
250 _a7th ed.
260 _aIndia :
_bMcGraw,
_cc2019.
300 _a582 p. :
_billus. ;
_c25 cm.
504 _aIncludes bibliographical reference and index.
650 0 _aBBA
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
650 0 _aMarketing.
700 _aZeithaml, Valarie A.
942 0 0 _074
_2ddc
_cBK
999 _c4026
_d4026