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| 005 | 20201028124914.0 | ||
| 008 | 201028s2018 ii a 001 0 eng | ||
| 010 | _a 2012037271 | ||
| 020 | _a9788126566938 | ||
| 035 | _a(OCoLC)ocn809989057 | ||
| 035 | _a(NNC)10382051 | ||
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| 050 | 0 | 0 |
_aHF5415 _b.K636 2014 |
| 082 | 0 | 0 |
_a658.8 _223 _bK87m |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing 4.0 : _bMoving from traditional to Digital / _cPhilip Kotler,Hermawan Kartajaya and Iwan Setiawan |
| 250 | _a17th ed. | ||
| 260 |
_aNew Delhi : _bWiley, _cc2017. |
||
| 300 |
_a701 p. : _bcol. ill. ; _c30 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _xBBA | |
| 700 | _aKartajaya, Hermawan | ||
| 700 | _aSetiawan, Iwan | ||
| 942 |
_2ddc _cBK _0197 |
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| 948 | 2 |
_a20130722 _ba _crad1 _dMPS |
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