| 000 | 00958nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 15000820 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20230612113053.0 | ||
| 008 | 180104s2009 njua b 001 0 eng d | ||
| 020 | _a9780135009383 | ||
| 020 | _a9780132224154 | ||
| 020 | _a0132224151 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dBWX _dYDXCP _dSTJ _dDLC _dBD-DhGUBL |
||
| 082 | 0 | 0 |
_221 _a659.1 _bMOA 2009 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising : _bPrinciples and Practice / _cSandra E. Moriarty, Nancy Mitchell, and William Wells. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc 2009. |
||
| 300 |
_axlvi, 640 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 615-624) and index. | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aMitchell, Nancy, _d1950- _eJoint author |
|
| 700 | 1 |
_aWells, William, _d1926- _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c434 _d434 |
||